Affordable Scandinavian denim-centric store Weekday has teamed up with the hyped
American designer Matthew Ames for a denim capsule collection.
“It’s about focusing on what is integral to the design. It’s something quiet, but powerful. The Prairie School developed a new vocabulary for design and aesthetics that considered the way people live. The collection for Weekday represents these same goals,” says Matthew Ames.
My love for Scandinavian fashion is always in my blood and has been steadily increasing for years. The passion emerged even more when I see this perfect collaboration of the American post-minimalist Matthew Ames and Weekday. They has created Prairie – a denim based collection consisting of a quiet yet powerful range of essential pieces, where all garments can easily be mixed and combined. The pieces are paired-back, minimal and premium. The collection – Prairie – is an elegant line inspired by the purity of American prairie landscape mixed with the American architectural style The Prairie School. Matthew Ames has become known for his close attention to detail and craftsmanship that always strives for simplicity and purity. Most of the pieces come in denim, they are timeless and designed to stay in the customers wardrobe for many years. Simply put, Matthew Ames’ collection is more about individual garments than overall fashion.
“Weekday are really known for their work with denim, so I thought it could be exciting to bring this into the collection in a new way. Historically denim is something very American, but now has obviously been adopted all over the world. So I think it makes great sense for this collaboration between an American designer and Weekday, a Swedish brand” says Matthew Ames.
read more for the Weekday interview with Matthew Ames and check out their online store.
The editorial shoot above was by Sybille Walter
I am always grateful when seeing my own print design featured on those beautiful clothes by leading designer brand. This season also, Asava gave me another chance to develop the print and graphics for the house. As summer approaches, the soft sand and clear blue ocean set in lush, tropical surroundings is something every girl dreams of. Polpat Asavaprapha, director of asava’s housebrings a hint of Hawaii inspired by his latest trip there and combines it with the sporty, feminine characteristics of New York’s jet-setters like Doris Duke to create a new collection for Spring/Summer 2013 under the name “The Hibiscus Heiress”.
“this season’s signature prints were inspired by tropical flowers of Maui as well as the cat print, creating kaleidoscope patterns and mixing them with horizontal lines to add more dimensions.”
Said Polpat Asavaphrapha, creative director of Asava
Polpat said “The Spring/Summer 2013 Collection represents the charisma of a lady who is sweet, sexy and full of confidence. This set is unique because we use various knotting techniques and cut-out tailoring which reveals the sexiness of the female figure. Smocking technique and bustier layering are also used to reflect the Hawaiian clothing style. In addition, I will be introducing this season’s signature prints inspired by tropical flowers of Maui as well as the cat print, creating kaleidoscope patterns and mixing them with horizontal lines to add more dimensions to the set”.
Look & Silhouette
Maruwut Buranasilap, the design director said “In the daytime, women prefer clothes that are practical and comfortable at every movement yet remain fashionable. The asava woman will look elegant in an orange bustier paired with a short skirt knotted at the hem,or she may opt for a more casual style in a lilac blouse with oversized sleeves and jump hem and a pair of shorts in unique print and ribbon hem, or perhaps an open-back halter dress in signature print”.
Women who prefer the simple, stylish look may wear a white minidress adorned with black Peplum or a black lace blouse with an A-line skirt in Hibiscus print mixed with horizontal lines.
At night, the asava woman will naturally stand out in a coral red, Greek goddess style, one shoulder dress accented with an oversized ribbon at the shoulder. All eyes will focus their attention on the woman in a Butterfly Pea blue gown with sexy open chest.
Fabric & Color
To emphasize the sweetness and flair of this set, the finest fabrics must be used. These include lace, silk satin and high quality cotton. Layering different kinds of fabrics are applied to create new dimensions. The key colors for this season include mint green, coral orange and Butterfly Pea blue.
A Pinch of Extra
Because all asava women are bold and want to be different, designers Polpat Asavaprapha and Maruwut Buranasilapin have designed head-to-toe Must Have accessories specifically for this season, from the bright-colored headband, which featured in last season’s knitted cat ear beanie, the faux fur stole, to the neon-colored block high heel shoes.
By Peduckk, Jan Mantanakorn and Asanin Lovmunkong
Clothes by Asava
Backstage Photos by Peduckk, Jan Mantanakorn, Mikey Asanin
Print design by Kamonnart Ongwandee
First group of graduates from CommDe Chula (the International Programme in Communication Design, Department of Industrial Design, Faculty of Architecture, Chulalongkorn University) are presenting there graduate works in the degree exhibition which was set up in three different walkable locations in Thong lor area, which are Badmotel, Mellow Restaurant and Bar and Rooftop Gallery from Thursday 2 – Sunday 5 May 2013.
As they claimed, Communication design is a discipline that covers many paths. A student does not only learn to walk those paths, but also to generate alternative routes towards different solutions to design problems. That is why ‘CommDe Creative Walk’ consists of a multimedia exploration of the various fields of communication design, such as graphic design, sound, time-based and interaction design, photography, illustration and many others.
the excellent Mount Sumeru – illustrated by Jik Tatchawan B.
I might have died of hungry before being able to read this real fun menu.
amazingly big drawing by Prae kongmahasanti
A bit irony here. The leaves (that are made of paper) were blended with manmade structure.
I really like this concept of Panita Saenghiranwatana – Life And Death Through Senses of the Coroners.
She interviewed some of the selected coroners and asked for his/her perception of life and death after being experienced a specific ‘scent’, then interpreted those information into this installation which consists of perfume plates and glass domes. The audience is invited to pick up the glass domes and experience ‘scent’ as a new territory in design.
Pick that veg! – a pretty illustrated easy-to-cook vegetable dishes recipe by Mei Onwara Janpattanakul.
Kanom Chotiko and her Seriously Happy book which contains ’49 simple techniques :
exercises and treatments for relieving stress’ and cute, relaxing illustration.
Oh, sounds great – suit me.
Neu and his real funnn games ‘The Adventure of the Advertising Man”. clever, enjoyable and sarcastic – this game made me a little bit mentally happier I could say. Although some of the questions inbetween each stage are quite hard, I have cleared the whole game and also the boss, woohoo!
The beyond-superb experimental typographic work by my good friend New Vongin, who is also the intern at the renown Cadson Demak with the typography master Anuthin Wongsunkakon. The process of her graduate work is very interesting – In order to explore the new ways of generating typefaces, Vongin combined the methods of the modern-world with the ancient. First, by experimenting various ways to write one letter on a clay, she layered the ten ways to see the possible standardized version of the letter , and then developed and defined it into a modern typeface.
Last but not least, the thesis of my dear best friend Strong Theveethivarak “You’ve got a friend”, centered on the idea of Magic Realism. He developed the concept of an imaginary friend by blending fantasy and reality together.
From left : Saruti, Me, New Vongin and Ornpailin
I dressed in minimalist black and white pieces from French Connection. their pants are great!
For further information of the degree exhibition please visit :
Audrey Hepburn on the terrace of the Hotel Hassler, in Rome, with the telegram announcing her best-actress award, for The Nun’s Story, from the New York Film Critics Circle, 1960.
Luca Dotti, Audrey Hepburn’s son, just released a new book named Audrey in Rome, featuring intimate photographs of Audrey Hepburn. Luca recalls his mother’s three-decade love affair with Rome, the Italian capital. With Roman Holiday, which earned her the 1953 best-actress Oscar, Audrey Hepburn became not just a major Hollywood star but also a living icon for the Eternal City. Let the images reveal about her style.
In fact, I really adore Hepburn’s classic style and how she wears the clothes in a very effortless way. From outdoor cafés to sporty convertibles , wearing simple pieces yet still look feminine. Her natural beauty was way too inspiring, here is the Roman Holiday trailer that I found very vintage-charming. yes..I accept that Youtube is god. and please check the VDO out!