‘Curated by Ek Thongprasert’, Brand analysis & marketing project
Posted on February 26, 2012
Last week, My faculty ( Faculty of Fine and Applied Arts, Chulalongkorn University) has set up an exchange program between us, UBIFRANCE ( The French Embassy) and MOD’ART (the International fashion school in Paris, France). The exchange program included the creative seminar & workshop, the educational tour to garments factory, CHALOM, and leading fashion department store like Siam Center.
The creative seminar was named “Creation of Brand Identity in Thai Market” , There were fashion and creative specialists who came to talk about their experiences and brands including khun Bhanu Inkawat of Greyhound and Khun Mollika of Kloset.
There was also a workshop between Thai fashion students and French fashion management students. We had to choose one local brand and do a brand analysis and a strategic planning for the brand and thought about how to make the brand more remarkable. My team (me, Ja, Water,Pim ,Cicile, Morgane, Ran Qu and Marjolaine) has chosen ‘Curated by Ek Thongprasert’, as the brand has been increasing its popularity among Thais and Europians especially in Bangkok, Belgium, and Tokyo. Our commentator is khun Art Araya, and These are parts of our presentation for the project.
Thanks to Siam Center. We were allowed to explore brands in Siam on Third and shoot photos as much as we want. I brought the French students through Painkiller, Curated, Theatre, Greyhound, Senada, Flynow, and many more there. But the style and aesthetics of Curated by Ek Thongprasert suits the French girls the most so they wanna work on the brand.
Ran Qu and Marjolaine
So What could be next for Curated?
The answer was “An Exhibiton Curated by Ek Thongprasert”. As the question popped up in our head, we thought that as Curated is something between art and fashion. Therefore, to get the brand more understood and increase brand awareness, we had created the promotional campaign for the brand which is a special exhibition that expresses the brand’s philosophy, concept, and design process, to gain more audience and increase brand equity. And we rarely see fashion brands in Thailand set up an exhibition. However, we chose to draw an inspiration from Thai traditional art like the hanging garland, which is unique and interesting in the french students’ eyes. It also conveys our local culture’s passion of craftsmanship.
and That’s it.