Last week, My faculty ( Faculty of Fine and Applied Arts, Chulalongkorn University) has set up an exchange program between us, UBIFRANCE ( The French Embassy) and MOD’ART (the International fashion school in Paris, France). The exchange program included the creative seminar & workshop, the educational tour to garments factory, CHALOM, and leading fashion department store like Siam Center.
The creative seminar was named “Creation of Brand Identity in Thai Market” , There were fashion and creative specialists who came to talk about their experiences and brands including khun Bhanu Inkawat of Greyhound and Khun Mollika of Kloset.
There was also a workshop between Thai fashion students and French fashion management students. We had to choose one local brand and do a brand analysis and a strategic planning for the brand and thought about how to make the brand more remarkable. My team (me, Ja, Water,Pim ,Cicile, Morgane, Ran Qu and Marjolaine) has chosen ‘Curated by Ek Thongprasert’, as the brand has been increasing its popularity among Thais and Europians especially in Bangkok, Belgium, and Tokyo. Our commentator is khun Art Araya, and These are parts of our presentation for the project.


