All posts tagged: fashion

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Keep Smiley : The new hound in town

Yesterday I had a chance to visit the new shop of the Greyhound family, SMILEYHOUND flagship store at Siam Center 3rd floor. The first impression was the decoration itself, the wooden interior, furnitures and entrance box me feel like walking in a container that had been put in a shopping mall. It was pretty eye-catching. Most of the garments are unisex casualwear and essentials like basic shirts, T-shirts, jerseys, and jackets in a range of colours from cobalt blue to emerald green (Yes, please.) The thing that I notice is that the Smileyhound line looks more sporty, adding items like hoodies, jersey vests, and sweatshirts to its line. As a result, it looks more refreshing and youthful, and could be more related into today’s urban life. By the purchase of 5,000 THB, you can get this super cute SMILEY SOCKS as a gift from them. These socks remind me somehow of Thai boxing (and tennis.) It would be super cool to wear with white sneakers for an active, sporty sense. Me wearing Smileyhound grey sweatshirt and an oversized white denim …


‘Normality’ – Charles & Keith Summer 2015

Last weekend I got a chance to drop by the newly opened branch of Charles & Keith at Emquartier and had been amazed with the freshness and style of their Summer 2015 collection.  I picked up their magazine in store, with one page stating  ‘The fashion pendulum swings, and the epitome of cool is an understated, minimalist style trimmed of all excess.” Whoops,  I am one of those who surely does not admire the logo tag and glitz-and-glam  hardware that strikes you in the eyes, and happy to see they do so. Nowadays when comfort seems to be a key for every effortless look, the trend for the understated is an antidote against flashy fashion and its aggressive coolness which was all about screaming for attention. One of the most interesting thing for Charles & Keith Summer 2015 collection is their mind-blowing video campaign. The location is exceptional, and you can see sporty, edgy but comfy street-style inspired range of bags and shoes. This trend proposes accessories that have a relaxed dignity, with a glamorous plainness. It has nothing to do …


VANS & Other Stories

Lately I have seen &Other Stories doing a lot of interesting co-lab with various artists and  brands for some really cool collections, ( ex. Lykke Li ). And this is what happen when they joined forces with VANS.  With the updated old-school style sneakers, adding a playful print and a touch of peachy nude coloured leather which is perfect for summery light. The results are one-of-a-kind leather shoes combine the iconic shapes of classic VANS with a cool, minimalist twist of &Other Stories. In store mid April, sadly there is no &Other Stories shop in Bangkok or my money would be all gone. I love the atmosphere and the style set of the campaign. Also, how gracefully aged former model had been starred here.


The Neutral Theory : His and her couple things

Hello February! Time has gone so fast. The first month of 2015 finished in a blink of an eye and then it is a month of Valentine’s. January was a month of business and a hectic life, so I want to start February with an update of some fashion to my wardrobe. Normally I’m a fan of casual style that we can wear in everyday life, not only focusing on its comfort and longevity but also sophistication and elegance. In this case, Uniqlo is one of the brands that I wear quite often and it’s essential for my classic staples. Not only because of their affordable price but also that I can always mix & match and wear them in almost any casual or casual-business occasion. Interestingly, from my survey of asking almost every guy I befriended with, 1 of 3 of them said that Uniqlo is the brand he buys the most. So it makes me wonder how much possibilities the girls and the guys can admire things from one brand at the same time and exchange things in …