UNIQLO celebrated their 3rd year of success in Thailand with the special event on September 12, 2014 – UNIQLO 3rd ANNIVERSARY CELEBRATION, where the catwalk of their latest collection “LifeWear Fall/Winter 2014” were presented through a new brand ambassadors.
UNIQLO is the brand under Fast Retailing Co. (FR) , one of the biggest retailer in Japan which operate business under an integrated strategy and supply chain, from design, manufacturing, marketing, and distribution. The company produce fashion&clothing products under their 7 main brands including big names like Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. (I just knew that Helmut Lang and Theory are also under FR! ) At present, FR is one of the world’s most prominent fashion retailer, and UNIQLO undoubtedly moved tumber of leading models and also no the forefront of Japan’s leading retail brand.
Personally, I love UNIQLO philosophy for their motto ‘Made For All.’ , by which they emphasise the importance of function and utility in fashion, creating casual apparels that come with quality and work in everyday life. With their belief that good fashion is the one that you’re comfortable within, UNIQLO designs are timeless,versatile, and never compromise with material and quality. With FR’s vision in making positive changes in the world through clothing, UNIQLO continues to evolve, explore, and dedicate to the creation of new products with the performance that enhance our living. Quality does not always come with unaffordable price, they made me believe.
From the ‘Made For All’, the brand philosophy now developed into ‘LifeWear’. As a meaning of clothes were redefined as a part of 4 essential for life: accommodation, medicine, and food. Clothes is important to lives, so Uniqlo develops all products to fit with human’s lifestyles and requirements. That’s why their clothes come with innovations to responds people’s needs like Heat Tech, Ultra Light Down or Airism. I agree that good clothes should come with good quality in terms of refined materials, innovations, while affordable prices to all people around the world. Uniqlo therefore is a part of LifeWear – not a fast fashion that comes and goes.
UNIQLO LifeWear Fall/Winter 2014
This Fall/Winter 2014 is the second fall winter collection for LifeWear, first introduced in 2013. The LifeWear concept reflects UNIQLO’s aim to offer well-designed, high-quality, and functional apparel to people throughout the world, an idea that emerged from company’s commitment to creating clothing with a focus on the wearer provided with the greatest physical comfort. LifeWear is a completely new category of fashion that blurs the line between sportswear and casual clothing. Functionality is particularly important in fall and winter apparel. The material plays the big role here, for example, they have made further refinements to the warm and lightweight high-tech materials ‘Heat Tech’, the magic that have long been UNIQLO’s focus. Also, the inherent functionality of natural materials are also highlighted in Extra Fine Merino wool and Cashmere collection. In this new collection they also add several new items to present the wide-ranging line, from outerwear to inner wear that offers the best of both types of material, to make sure that you can still survive winter with a great fun.
Ines De La Fressange – UNIQLO LifeWear Fall/Winter 2014
HEATTECH : a magic made from an ultrafine fiber material jointly developed with Toray Industries that keeps the warmness but also very lightweight. For this season they come with greater softness and stretchability. In the women’s line, they have increased the blending amount of camellia oil, making Heattech closer to the ideal of an “extra layer of skin.”
EXTRA FINE MERINO : The ultra fine fibers made from 100% wool knits provide a silky smooth feel. For this season, the material is machine-washable and resistant to pilling.
CASHMERE : ranks alongside Extra Fine Merino as one of UNIQLO’s core items. The high quality of the cashmere material allows it to be worn even on bare skin.
Extra Fine Merino & Cashmere – UNIQLO LifeWear Fall/Winter 2014
SWEATS : Sweats are focused as items for both fashion and comfort. A new way to wear and enjoy sweats was presented with a lineup that illustrates its broad potential, including classic sweats, cold-weather sweats with warm faux fur insides, graphic sweats produced in collaboration with a wide range of artists, and urban-style modal sweats for women made with a high-quality modal.
DENIM : I’m always a fan of UNIQLO denim for its comfort. This season they were enhanced with a more stretchable material and softer fit, and also more range of design and color variations. For the women’s line, there are Ultra Stretch Jeans, which makes a women’s leg more beautiful.
SMART STYLE PANTS : Proven in office settings, these pants look stylish, while being both comfortable and functional. They suit a wide range of occasions, wearable from the office and out to dinner.
Smart Style Pants – UNIQLO LifeWear Fall/Winter 2014
TOPICS! : The TOPICS! is a collection featuring UNIQLO’s core items in traditional and authentic check patterns, including tartan check, block check, and houndstooth check. The wide variety of colors and patterns can be freely mixed and matched to enjoy differing styles.
UT : under the creation of Creative Director NIGO, with a focus on various sweatshirts featuring improved materials and designs that incorporated exceptional content from the worlds of art, music, and culture.
INES DE LA FRESSANGE : Chic and cool, the second season of UNIQLO for the collaboration with Ines de la Fressange, the epitome of Parisian chic. Two lines are presented, “Petite Parisienne” with playful articles to enjoy every day, and “Note Parisienne” with the black tones essential to French fashion. (Me love )