Hello guys ! It’s Fashion Revolution week 2016 , which is on 18-24th April. I have been following the Fashion Revolution network and campaign for the last two years, but this year it’s much more exciting, as now I am working as a Fashion Revolution student ambassador for the Royal College of Art. My role is to introduce Fashion Revolution to the college, get people involved, and raise awareness of the cause. So to start with, If you wonder what on earth is Fashion Revolution or you haven’t heard of it already, here is something you might want to know :
What is a Fashion Revolution ?
Fashion Revolution is a global network of people who aims for a more transparent and less-exploitative fashion industry, both in terms of eco and social contexts, to create a more sustainable fashion futures. It is a global movement that brings people from all over the world have come together to use the power of fashion as a force for good, and the network has expanded to over 60 countries now.
Starting in UK by Carry Somers and Orsola de Castro, key figures in sustainable fashion, Fashion Revolution encourage fashion community to unite, to use the power of fashion to change the world and ask questions to big brands. By this, The ‘community’ includes everyone involved in the supply chain, from the back-end farmers, garment workers, producers, to designers, buyers, retailers, and at the end , consumers. In this way, fashion is much more democratic and the spotlight is also shone on all those amazing people behind the products which normally have been excluded from the media.
Why has Fashion Revolution started ?
On 24 April 2013, 1,134 people were killed and over 2,500 were injured when the Rana Plaza complex collapsed in Dhaka, Bangladesh,making it the fourth largest industrial disaster in history. So, Rana Plaza was a catalyst for change. Since then, Fashion Revolution has started. It was a response to fast fashion industry, a movement challenging conditions in the industry and raising awareness of its human and environmental impact. So, 24th April has become Fashion Revolution Day and encourages the world to ask #whomademyclothes.
Illustration by @florencereekie
Why do we need a Fashion Revolution ?
Simple thing is that, we believe transparency is the first step to transform the fashion industry. We encourage consumers to ask brands ‘Who made my clothes?’ in order to reconnect the both ends of the supply chain together – producers and consumers. This connection has become very disconnected and concealed by the power of big brands and media. From the labels ‘Made in Cambodia’, ‘Made in China’, or ‘Made in Bangladesh’ on our clothes, we never get to know what the reality is for people who made our garments. Wouldn’t it be much nicer if you know who has been making the clothes you wear and what their working condition is. This is 21st century, and consumers are much more curious about the stories of the products they buy , and brands that could reveal this win the heart of people.
You could find out more why in Fashion Revolution’s white paper | Image from fb
Why do I am interested in this ?
In recent years I have been questioning and reading a lot about the fashion industry. And the more I am exposed to the true reality of fashion, the more I realise how cruel the industry works. I have heard so much of the news about the exploitative systems and the amount of waste created by fashion, and also experienced some myself. I love fashion, but I don’t wanna get angry about it every time I hear what damage has been done. Fashion is beautiful, but it has to be beautifully made. It is inspiring, yet it doesn’t have to exploit the world. I believe that together, we can create a more pleasant alternative, and it has to start from young people, our generation.
In addition to this, I believe that to make change actually happen, there is not much to do with the designers as the design stage is a very little part compared to the whole fashion supply chain. Instead, apart from the manufacturing process, the big part really depends on how we consumers value, buy, take care of, and discard our clothes. So I think it’s a good idea to spreading the words for people who are interested about this practice 🙂
So, How to get involved ?
In this week, 18-24th April , Join us by showing your label, tagging the brand, and asking them ‘Who Made My Clothes?’. Take a look at the hashtags #FashionRevolution and #whomademyclothes to see the feed on Instagram and Twitter and find out how you can be a fashion revolutionary. Here are some nice photos from Instagram users :
IG : @weareknitters 👍✌🙌👌
Also There are some great examples from brands around Instagram that has involved in the campaign and they also asked the people behind their brands to hold the poster ‘I Made Your Clothes.’ Here are my favourites :
“We believe in fashion- an industry which values people, the environment, creativity and profits in equal measure, and it’s everyone’s responsibility to ensure that this happens.” – Fashion Revolution- Our Mission
photos from Day2 of Fashion Revolution week 2016 (facebook)
This is pretty much of the first introduction for Fashion Revolution.
Mainly I write here for myself, but if you think you might find it useful then it’s here for you too. We can start to make change just from the way we choose to consume our clothes, just as Livia Firth said “Become an active citizen through your wardrobe”
You can visit fashionrevolution.org for more information and ideas